[1]
Maj ® Nazir Hussain Shah, Hira Khan, Abdul Khaliq Alvi, and Hasrat Zaman Khan, “The Impact and Level of Cultural Values and Ethically-Minded Consumer Behavior on the Consumer-Based Brand Equity of Nestle: Evidence from Pakistani Cultural Context”, Elementary Education Online, vol. 19, no. 3, pp. 2579–2595, Dec. 2023.