In-Sook Lee, and Gwi-Gon Kim. “Can POP Ads about Organic Ingredients Lower the Informational Purchasing Barrier and Raise the Purchase Intention? : Perspective of Franchise and New Product”. Elementary Education Online, vol. 20, no. 3, Dec. 2023, pp. 1237-44, https://ilkogretim-online.org./index.php/pub/article/view/2001.