Types Strategic Capabilities And Their Impact On Achieving The Dimensions Competitive Advantage: A Case Study At Al-Waha Company For Soft Drinks, Juices And Mineral Water

Abstract

The research aims to identify the extent to which Al-Waha's Company for Soft drinks, Juices and Mineral water have strategic capabilities, as well as to demonstrate the impact of strategic capabilities with its sub-components (marketing capabilities, technological capabilities, market-related capabilities, information technology capabilities and management-related capabilities) on
achieving competitive advantage in its sub-dimensions (cost, flexibility, quality, delivery). The research problem was determined by the question: Are there components of strategic capabilities linked to the dimensions of competitive advantage? In order to achieve the goal of the research, a questionnaire was prepared for each variable and was tested in Al-Waha Company for Soft drinks,
Juices and Mineral water. The form was distributed to a sample of (31) managers in the company with different levels of management. The Statistical data were processed and the results were analyzed in the light of the outputs of the statistical program SPSS. The most important findings of the research is a strong effect correlation between the variables and the constants of the research hypotheses.