A Study On Investment Behavior Of Working Women

Abstract

Capital creation in a nation is a virtuous cycle that begins with saving and continues with investing. When it comes to financial security, Indian families save more than any other group. Back then, a woman's salary was only a supplementary source of funds. The role
of a woman's paycheck in modern society, however, has grown in significance. Investing on the part of women is essential so that families can deal with life's unexpected crises. Several studies have shown that male and female investors behave differently.
Investment returns are lower for women because of their poor risk tolerance. This paper's goal is to look at sophisticated women's investment behaviours. The study examines general abilities of and attitude with regard to a variety of products, and also
as gold, mutual funds, loans, preferred stock, stock, investment trusts, policies, and cash accounts. Also, the research has made an attempt to determine which factors have the most impact on investors' choices. The researcher concluded there are very low risk
factors for investment is Banks and followed by post office and mutual funds has high risk for investment purpose.