NOTION OF MODERNIZATION AND SOCIAL TRANSOFRMATION IN DEVELOPING COUNTRIES (A CASE STUDY OF POTOHAR REGION)

Abstract

This study explorer the relationship of modernization and social transformation in Potohar region in the perspective of social change and development. The result from the study write down that societies are transformed from traditional towards modern. The present condition of social change is associated with two conditions, one is linked with history of societies and second is with social evaluation. The data was collected from four region of Potohar, Attock, Jhelum, Chakwal and Rawalpindi. The data was analysed through qualitative and quantitative methods. The sample was consisted on 200 respondents of four regions of Potohar. This study analysed the impact of modernization in Potohar region with the new dimension of social change and development. People are changing their traditional life towards westerns way of life.