A Community Model Development on Heet-Kong of Isaan Culture in Mahasarakham Province, Thailand

Abstract

Issaan or Northeast of Thailand is a region known for its excellent Heet-Kong cultural identity, which deserves to be preserved, inherited and adopted as a living practice, especially Heetsibsong-Kongsibsee (12 tradition-14 Government) which can be regarded as a tradition of Isan people who have been practicing, passed down for a long time from generation to generation, Therefore, this research aimed to develop and create a model community according to the principle of Isaan culture to create happiness in the community. This is qualitative research used participant interview and observation. There is target group of 35 people, selected by purposive sampling. Primary and secondary data collection and content analysis. The research results were found that: Development and building a model community in accordance with the Heet-Kong principle of Isan culture to create happiness under the participation of people in the community, namely “Hug-Hang (Supreme Love)” HUG-HANG Model (Happiness United Get Heart Access Nature Giver). The strength of this community is based on the interdependence or community of love where access and happiness can be achieved through the senses that come from the blessings of nature, so the Hug-Hang model is the force that creates to provide the community with family protection, sustainable community and society.