Strategies Of Algerian Content Creators In Promoting Youth Attitudes Towards Entrepreneurship Through Digital Media: A Field Study On A Sample Of Followers Of Abdellaoui Abderrahim’s Facebook Page

Abstract

This study aims to analyze the strategies of content creator Abdelrahim Abdellaoui in promoting youth orientations toward entrepreneurship through his content published on Facebook. The analysis is based on the hypotheses of the theoretical approach of "influence," tested within the Algerian context. The study focuses on analyzing four levels of influence in the digital environment: (a) practices, (b) response, (c) desire for imitation, and (d) behavior. A random sample of 55 individuals from the page's followers was selected. The study employed a survey methodology using a questionnaire as the data collection tool, with hypothesis testing conducted using the SPSS statistical analysis software. 

The study's findings revealed: A correlational relationship between the strategies of content creator Abdellaoui Abderrahim on Facebook and the orientations of his followers towards entrepreneurship.